As of 8.1.23

Consumer First Marketing, Inc. (“CFM”, “we”, and/or “us”) values your privacy. You are reviewing this privacy policy (“Privacy Policy”) as you have voluntarily clicked on a link to this Privacy Policy on one of our automotive dealership clients’ (“Client(s)”) websites. This Privacy Policy describes the type of information we may collect from you and how we use that information.

Please read this Privacy Policy carefully to understand how we gather, store and use your information and how we will treat it. If you do not agree with this Privacy Policy, your choice is not to accept its terms, in which case your information will not be collected, stored or used. This Privacy Policy may change from time to time (see, below, Changes to Our Privacy Policy).

Collection, Storage & Use

CFM is a full-service marketing and design agency. Under a contract with each of our Clients, CFM supports our Clients’ marketing efforts through the collection of their personal information, limited to customers’ names, postal address, electronic mail address, telephone numbers, IP addresses, and device information. We may also collect anonymous, non-personally identifiable information regarding your activities on our Clients’ websites (e.g., your IP address, page(s) visited, time of day, etc.).

In addition, we may collect data from “cookies.” A “cookie” is a small text file or text identifier placed on your computer to assist our Clients in providing customized services, including targeted marketing and advertising. From our Clients’ use of cookies, we collect data on their customers demographics, interests and behaviors while on their websites to better understand their preferences.

Our Clients may use both “session cookies,” “persistent cookies,” or “flash cookies.” A “session cookie” disappears after you close your browser. A “persistent cookie” remains after you close your browser and may be used by your browser on subsequent visits to our Clients’ websites. “Flash cookies” are local stored objects to collect and store information about your preferences and navigation to, from, and on our Clients’ websites. Flash cookies are not managed by the same browser settings as are used for browser cookies. You may refuse to accept browser cookies by activating the appropriate setting on your browser.

Clients may also use “web beacons” on their websites and e-mails, which are small electronic files sometimes referred to as clear gifs, pixel tags, and single-pixel gifs. We may use data obtained from those web beacons to obtain data regarding users who have visited those web pages or opened an email and for other related website statistics (e.g., recording the popularity of certain website content and verifying system and server integrity).

All data that we collect from our Clients’ websites and emails are maintained by us in a secured encrypted cloud-based server and is used by us to create one or more databases, sales and marketing reports, and dashboards for those Clients, including reports on their website traffic. Except as we further describe here, we do not disclose your information to any person or entity outside of CFM’s employees, other than with that specific Client whose website directed you here and its agents, subsidiaries, affiliates and/or partners for the limited purposes described here. We may also disclose your personal information as required in cooperation with governmental authorities and in our sole discretion, we may access, preserve, and disclose information about you if we believe it is necessary or appropriate to comply with law enforcement requests and legal process, such as in connection with a court order or subpoena.

Note, many of our Clients own multiple dealerships and your information obtained by one of its dealerships may be utilized by the Client across all of its dealerships. We may disclose aggregated information about our users, and information that does not identify any individual, for any business purpose. We may share any information we receive with our vendors, contractors, service providers, and other third parties retained in connection with the provision of our services to our Clients or who we may use, from time to time, to support our business.

By consenting to this Privacy Policy, you understand and agree that CFM may collect, store, access, utilize and disclose that information as we have explained here. We retain your information for as long as our contractual relationship exists with a particular Client on whose website brought you to this Privacy Policy, or as necessary to achieve the purpose of the collection unless we are required by law to keep it longer.

YOUR CALIFORNIA, COLORADO, CONNECTICUT & VIRGINIA PRIVACY RIGHTS

If you are a California, Colorado, Connecticut or Virginia resident, state law may provide you with additional rights regarding our use of your personal information (see below). You may contact us at support@goconsumerfirst.com to request that we delete your information. We will make commercially reasonable efforts to delete such information upon request. We may archive all or some of your information as we believe may be required by law or for legitimate business purposes.

CHANGES TO OUR PRIVACY POLICY

We reserve the right to make changes to our Privacy Policy from time to time. Any changes that we make will be posted on this page. If we make material changes to how we treat the information described herein we will notify you by email to the email address we have collected for you. The date the Privacy Policy was last revised is identified at the top of the page. You are responsible for ensuring we have an up-to-date active and deliverable email address for you, and for periodically visiting this Privacy Policy to check for any changes.

CONTACT INFORMATION

If you have questions about this Privacy Policy, contact us through: Contact – Consumer First Marketing (goconsumerfirst.com) or write to us at 6750 W Grand Ave. Chicago, IL 60707 or call us via our toll-free number: +1 708-620-3998.

California Privacy Laws – Residents’ Privacy Rights

Both the California “Shine the Light” Act and California’s Consumer Privacy Act provides California residents with rights to receive certain disclosures regarding the collection, use, and sharing of “Personal Information,” rights to access, delete, and correct certain Personal Information we collect about them, restrict us from “selling” or “sharing” certain Personal Information. These rights apply to all residents of California regardless of whether you are a customer, business contact, or member of the workforce. As a California resident, you have a right not to receive discriminatory treatment for the exercise of your privacy rights.

The California “Shine the Light” Act defines “Personal Information” to include you were first name, first initial and last name; Social Security number; driver’s license; account or credit card number; health insurance information; medical information; unique biometric data; and genetic data. Other than your name and contact information, we do not collect or control those additional data and information. The California Consumer Privacy Act defines “Personal Information” to mean “information that identifies, relates to, describes, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household.” 

You or your authorized agent may submit a request to exercise these rights by contacting us at: support@goconsumerfirst.com or calling us at +1 708-620-3998.

Residents of the State of California also have the right to request information regarding third parties to whom we have disclosed certain categories of personal information during the preceding year for the third parties’ direct marketing purposes under California’s “Shine the Light” law (Cal. Civ. Code § 1798.83). We do not disclose this type of personal information to third parties for their own purposes and we permit you to opt out of any disclosures of non-identifiable personal information. However, if you are a California resident and would like to inquire further, please email support@goconsumerfirst.com or call us at +1 708-620-3998.

Colorado’s Privacy Act – Residents’ Privacy Rights

The Colorado Privacy Act (“CPA”) provides Colorado residents with rights to access, delete, and correct certain “Personal Data” we collect about them through the use of our Clients’ websites, as well as to restrict the use of that Personal Data for targeted advertising, restrict the “sale” of that Personal Data, and control our use of Personal Data considered sensitive (e.g., racial origin, sexual orientation, health status, etc.). Foremost, we do not sell your Personal Data or collect sensitive data, and our use is limited to “data processing activities” meaning, the collection and storage of certain limited personal data for the limited purposes set forth above. If you are a Colorado resident, you also have a right not to receive discriminatory treatment for the exercise of your privacy rights. While Colorado residents have the right to opt out of automated profiling that would produce legal or other similarly significant effects, we do not use Personal Data to make automated decisions in any situation where you would have a legal right to opt out.  

The Colorado Privacy Act defines “Personal Data” to mean “any information that is linked or reasonably linkable to an identified or identifiable individual.” When we use the term “personal information” in our Privacy Policy, it includes Personal Data covered by this definition. 

You or your authorized agent may submit a request to exercise your access, deletion, and correction rights by visiting goconsumerfirst.com or calling us at +1 708-620-3998.  For your security and to ensure unauthorized third parties do not access your personal information, we will require you to verify your identity before we can act on your request.

Connecticut Data Privacy Act – Residents’ Privacy Rights

Connecticut law provides Connecticut residents with rights to access, delete, and correct certain “Personal Data” we collect about them, as well as to restrict the use of that Personal Data for targeted advertising, restrict the “sale” of that Personal Data, and control our use of Personal Data considered sensitive. If you are a Connecticut resident, you also have a right not to receive discriminatory treatment for the exercise of your privacy rights. We do not sell Personal Data on or collect, maintain or control Personal Data considered sensitive.  

The Connecticut Data Privacy Act defines “Personal Data” to mean “any information that is linked or reasonably linkable to an identified or identifiable individual.” When we use the term “personal information” in our Privacy Policy, it includes Personal Data covered by this definition. Personal Data considered “sensitive” means data that includes any data revealing racial or ethnic origins, religious beliefs, mental or physical health conditions or diagnoses, sexual activity or orientation, citizenship or immigration status, genetic or biometric data, personal data of a child under the age of 13 and information that identifies an individual specific location within a defined degree of precision and accuracy.

You or your authorized agent may submit a request to exercise your access, deletion, and correction rights by  contacting us at support@goconsumerfirst.com or calling us at +1 708-620-3998.

Virginia Consumer Data Protection Act – Residents’ Privacy Rights

Virginia’s Consumer Data Protection Act provides Virginia residents with rights to access, delete, and correct certain “Personal Data” we collect about them, as well as to restrict the use of that Personal Data for targeted advertising, restrict the “sale” of that Personal Data, and control our use of Personal Data considered sensitive. If you are a Virginia resident, you also have a right not to receive discriminatory treatment for the exercise of your privacy rights. We do not sell Personal Data on or collect, maintain or control Personal Data considered sensitive.

The Virginia Consumer Data Protection Act defines “Personal Data” to mean “any information that is linked or reasonably linkable to an identified or identifiable natural person.” When we use the term “personal information” in our Privacy Policy, it includes Personal Data covered by this definition. “Sensitive data” means data that includes any data revealing racial or ethnic origins, religious beliefs, mental or physical health conditions or diagnoses, sexual activity or orientation, citizenship or immigration status, genetic or biometric data, personal data of a child under the age of 13 and information that identifies an individual specific location within a defined degree of precision and accuracy.

You or your authorized agent may submit a request to exercise your access, deletion, and correction rights by  contacting us at support@consumerfirst.com or calling us at +1 708-620-3998.

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